In today's increasingly digital business landscape, the threat of cyber incidents is not a matter of if, but when. For small and medium-sized businesses (SMBs) and IT professionals, an incident response plan (IRP) is not just a good practice—it's an essential part of the business strategy. This guide aims to illuminate the significance of having a robust IRP and provides a blueprint for creating and maintaining one, ensuring that when the unthinkable happens, the response is both immediate and effective.